David Ledoux's Internet Marketing Confessions

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August 30, 2004

Anchor Text Is Vital To Google

I have been learning a lot about "anchor text" from Stomping The Search Engines. (see Brad Fallon's Blog)

Anchor text is the hyperlinked words on a webpage that people and search engines follow to the next site. You can use descriptive text like Replacement Windows or Pregnancy Calendars which is far more "attractive" to the engines. Or you can be a boob like me and use lousy anchor text. Check this out...

On my big site at I LOVE MLM I counted over 300 hyperlinks internally with the horrible anchor text "Click Here". If you search google for "Click Here" the #1 listing is for Adobe Acrobat. I view those 300 internal links as very valuable! I can now use proper anchor text like #1 MLM Trainer to boost that phrase and my site in the engines.

If you have a choice between great anchor text or bad anchor text, do whatever you can to use your keywords as the underlined part.

Posted by universalprofit at August 30, 2004 06:55 PM

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