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September 12, 2004

The Next Big Marketing Idea

I just got back from the bookstore with what looked like a box of cereal. Even the cashier at the bookstore was puzzled by it.

The box is bright red and yellow, with graphics of a superhero and milk and cereal in a bowl. In giant letters it says, "Free Prize Inside!".

It's Seth Godin's newest book. You must get this book....this box...this marketing wakeup call! Seth Godin is the author of Purple Cow, Permission Marketing, The Big Red Fez, and Unleashing The Idea Virus. He's pure genius.

When you get this book, your jaw will drop. The impact is that astounding. I love it. Go buy it now, thank me later.

Posted by universalprofit at September 12, 2004 09:53 PM

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