David Ledoux's Internet Marketing Confessions

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January 20, 2005

Even Body Building Is Going Digital

I bought an Ironman Magazine last week looking for some training routines to start to get back into shape. Hey, January 2005, time to eat right and drop some bodyfat.

One of the best articles talked about X-Rep Training, a fancy advanced technique to up the intensity in the gym. Rather than selling his book via mailorder, the author sold it online!

I checked out his killer site, and bought the ebook for $29. Low and behold, the upsell Weightloss Menu book and my order was a few dollars shy of $50. Embedded in the ebooks were the "backend" sales of supplements. The entire thing is a money machine. (the content is killer too!)

A pro job from start to finish. Only missing an affiliate program and he's got it nailed.

I routinely bookmark examples of fully-functioning product pipelines. There is a lot to learn from other people's examples.

Forex
Fight Cancer
Stop Smoking
Nursing

Posted by universalprofit at January 20, 2005 07:33 PM

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Posted by: Steve Crothers at January 20, 2005 10:19 PM

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