David Ledoux's Internet Marketing Confessions

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February 03, 2005

RSS Gives Velocity To Information

Why The Velocity of Information Impacts Society

By David Ledoux

Do you blog?

Pardon?

It's not everyday that new words get invented. Well, actually it might be. When I was in school the periodic table of elements only had about 90 elements. What the heck does new element 104 "Unnilquadium" taste like?

But "blogging" and "bloggers" and "pinging"? Now you're just talking crazy talk. For the purposes of moving forward quickly in this article, I will assume that you know a "blog" is a weblog. Basically it's like the old cork bulletin board in the supermarket lobby, but in the digital age.

Here's the scoop on blogging. It's slowly replacing newspapers, radios, and even email as the preferred way to get our news.

My wife hates it when I say things like that. I try not to make grandiose predictions anymore, so I added the word "slowly". Is radio dead? Not yet. But reading a newspaper? How quaint. How 20th century.

The problem with blogging was you had to surf to find blogs. You never knew if they were updated. Which kind of defeated the whole purpose. Enter stage left, RSS - Voila!

RSS, or "Real Simple Syndication" allowed blogs to syndicate their content, so other people could put the blog's content on their site. This took the blog from being only on one webpage, and allowed it to be seen everywhere and anywhere. Think of it this way. In the old days 600 years ago, only one copy of a town newspaper was printed. It was posted on a board in the center of town.

Guys would congregate near the board, and the smarty pants who could read would recite it to the dullards who couldn't read or they would get beat up and their lunch money would get taken...not much has changed in 6 centuries.

Then Guttenburg invented the telephone...oh wait, that was Edison....or was it Bell? Gutenburg invented the moveable type, right? Then anyone could buy a paper. Kids would stand on a street corner yelling "Extra! Extra! Read all about it!" The VELOCITY of the news increased from one paper in one part of town, to thousands of papers all over town. Great wealth was created in the newspaper business by increasing the velocity of the information.

RSS allowed blogs the same jump in speed. A writer's blog moved from the board in the center of town, to anywhere on the web that was needed.

Then along comes Yahoo. They see that email is slowing dying and they make a visionary leap forward. They completely change their "My Yahoo" service into an RSS reader. You can create your own homepage on yahoo, and completely customize it with only the feeds you want. YOu can now find custom news as fast as its updated anywhere in the world. This is a massive leap into the future. YOU decide on your content, not some news programmer.

Not to be left out, Gates and the boys just modified "My MSN" to do the same thing. The big dogs see RSS as the next hugething on the web. it allows you and me to sort out all the spam, the chatter and the noise, and to filter, collect, sort and pre-digest the content that is meangingful to us. Wow!

If you want to reach people, blogging is now the way to go. Find your voice! If you don't know what to blog about, here are two powerful tools to help. First is Technorati. Think of it as the Yellow Pages for blogs.

I was amazed to do a search for my name in Technorati. I was astounded to find dozens of MLMers blogging using my articles from ILOVEMLM's affiliate program. They create on-topic top-quality content for their readers, possibly earn commission, AND they are getting indexed in the major search engines in a few hours in many cases.

If you are involved in weightloss, or long distance phone services, or health and wellness, search on that topic and you will be shocked at the quantity of content that you can blog on. You can see what is HOT, what is being discussed and even participate. This is the true pulse of whatever niche you may have an interest.

Second, Google Alerts.You can customize this news robot to email you everyday news stories on your particular search topics. Very powerful. You'll always be on the cutting edge with this.

Over the next 10 years, the western world will polarize into people who get their news at the speed of light, and those that read about it a few days later on dead, pulverized trees. Magazines will become recaps, reviews and commentary on past events. High velocity consumers of information will get knowledge delivered to their cellphons and pda readers in real time.

Will it make our society any better or worse? Time will tell. But now is the time to create your own channel. Your blog is your chance to be David Letterman, Walter Cronkite, Martha Stewart, Stephen King or Down Town Julie Brown. Find your voice.

I appreciate you!

David Ledoux
How I Went From Welfare To Millionaire Without Winning The Lottery

p.s. my first blog is now up at DavidLedoux.com You can add my RSS feed to your Yahoo or MSN page and get my weekly rants delivered to you in nearly real time!

Posted by universalprofit at February 3, 2005 11:33 PM

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